Channel 4: 4Talks
Helping a stakeholder communications brand find its voice
Giving authority and a professional tone of voice to Channel 4's stakeholder events brand 4talks.
Our task was to understand 4talks' core audience and develop a structure that could inform the criteria for the identity's character and personality.
Then we created a design toolkit to promote Channel 4 initiatives and programmes to internal audiences and industry commentators. This included a programme architecture, grouping a range of activities into distinctive themes, each with a bold icon and a set of design templates. Channel 4’s design team now uses these templates to simply and easily create a wide variety of events material.
What we did