The perfect prescription for an international brand
Creating a bold and clever new brand identity and multichannel communications for this global pharma company.
With their 55th anniversary focusing minds on the future of the company, leading global pharmaceutical business Hovione asked us to revisit their brand, define their direction and develop a look and feel that would truly capture their dynamic, progressive and pioneering nature. Their new strapline 'In it for life' reflects their role in bringing medicines to market that improve the lives of humankind.
Fresh and future facing yet rich with Hovione heritage, our new brand identity includes a new word mark and a symbol featuring two capsule tablets that create an abstract “H” with the negative space forming a pharmaceutical “+” icon. Building on the new identity, brand architecture and look and feel, we also created a suite of online and offline communications, including the new website design. Just what the doctor ordered!
What we did