Museum of London
Making art from artefacts, to reveal a museum’s fresh perspective
With a remarkable collection and an unorthodox approach, this very modern museum needed a suitably memorable campaign to capture the attention of Londoners.
We’ve long been fans of the Museum of London and we were delighted to work on their new brand awareness campaign. We chose a quirky Pop Art-inspired montage style, juxtaposing museum artefacts against recognisable London backdrops, to create a series of visually arresting and intriguing images. Digging deep into the collection helped us bring the capital to life through its astonishing wealth of history.
Launched in August 2013, the campaign turned heads across the capital, extending across outdoor, tube and print media. Our client at the Museum of London was thrilled with the ‘wonderfully eclectic designs’, and the campaign proved a great success, helping to double the number of visitors to the museum over the summer. Our client was so pleased with the campaign and its effectiveness, that our montages have now been adopted as permanent assets of the Museum of London identity. So even if you missed the original campaign, you'll catch a glimpse of it in different guises – definitely worth another look.
What we did
Campaign
Copywriting
Illustration
Who's talking about it
Museum of London: Bridge
A bold statement for a big exhibition
Our campaign for a celebration of London's bridges and the largest art exhibition ever held at the Museum of London Docklands.
With a fascinating selection of imagery ranging from contemporary artworks to historically significant photography and film, this exhibition considered the bridge's significant role in shaping London since the Romans built the first permanent crossing over the Thames in AD43.
For the main campaign poster, we replaced London’s iconic Tower Bridge with the exhibition title – simple but effective. In the background, the unique curves of the Thames provide a sense of scale to further showcase the greatness of these feats of engineering.
What we did
Campaign
Art Direction
Who's talking about it
