The Health Foundation
Helping a complex organisation communicate itself
An independent healthcare charity, the Health Foundation needed help to define and express who they are and what they do. How could we simplify their offer without dumbing them down?
For any organisation, being able to clearly and persuasively communicate your offer is crucial, not only to show your values externally, but also to ensure that your internal team is all on the same page. The Health Foundation’s mission is complex and technical, so first we went on a fact-finding mission. Working with our strategic partners across brand workshops, stakeholder interviews, positioning and brand architecture, we delved deeply into the organisation. For us to help them structure their offering, we needed to understand it to the tiniest detail.
We then developed a communication toolkit encompassing everything from a pithy elevator pitch to tone of voice and messaging guidelines. On the visual side we developed the red circle logo to represent a space in which the foundation makes continuous and lasting improvements to the health service. The visual identity system uses bold messaging and typographic clarity and two forms of illustration; one with Noma Bar that works on a corporate level to stimulate thought leadership, and a more diagrammatic people focused illustration style that informs their improvement programmes on the ground.
Our extensive work has transformed the way the Health Foundation communicates, across everything from their corporate literature to stationery, intranet and office interiors. As well as thoroughly delighting our clients, the work achieved real standout in the sector – and helped us pick up a Benchmarks award.
What we did
D&AD In Book Award
Who's talking about it