Our delicious packaging designs for Caffè Nero have just landed in their shops.
With an abundance of choice on the high street and more specialists selling fresher food on the go at competitive prices, the dynamics of the market have changed and Caffè Nero needed to leap ahead to maximise their opportunity.
Emphasising the quality of ingredients in the new range was at the core of the packaging brief, as well as turning up the volume on freshness cues.
We created colourful ingredient-led illustrations for use across the range which not only bring the freshness of the products to life, but also celebrate the artisan quality at the heart of the Caffè Nero brand. Protein colour coding brings the range together and supports easy navigation in-store for the customers.
So what are you waiting for? Grab a bite with your coffee next time!