BBC Earth is the production powerhouse behind ground-breaking productions such as Planet Earth II, Dynasties and Blue Planet II. They have a wealth of incredible programming but very few visual assets to use in print or on products. Our brief was to create a new consumer product style guide along with the assets and applications that will be so valuable for extending the BBC Earth brand.
We first worked with the team to scope out the licensing and collaborative opportunities that lay ahead and then dove into an extensive creative exploration phase to work out how natural history live action programming could translate into unique and ownable graphic assets.
By developing a ‘habitat’ driven library of designs through themes such as jungle, desert and ocean, we have brought to life the unique locations that BBC Earth visits – the landscapes, geology, animals and vegetation all feature in icons, painted textures, photography, colour palettes, patterns and typographic lock-ups.
We can’t wait to see the products on shelves so we can stock up on reusable cups, bottles and children’s wear to show our love for planet earth.