Design Week Vox Pops

November 19, 2012

5 September 2013
What are you most looking forward to at this year’s London Design Festival?

Having recently moved to London, for me the festival is going to be a chance to continue exploring the city. With such a wide variety of events on offer, from pop-ups to product launches, ad-hoc exhibitions and workshops, I’m looking forward to discovering the various design districts. When I’m done getting lost, I’m sure I’ll find my way over to the more familiar Southbank. After all, who doesn’t want to see the world’s biggest lava lamp!
Keith Hancox, Designer
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13 December 2012
What colour would you use to sum up 2012?

2012 has been turbulent and vibrant. While we’ve questioned the credibility of some institutions like the tabloid press and the BBC, we’ve also celebrated other institutions such as the Queen and the Olympics. To a large extent the year has been about redefining our values in society, and the re-writing of the rules filters right through to design and choice of colour. For me the year is summed up by the magenta of the London 2012 identity. Iconoclastic and surprising in its over-the-top cheerfulness, it plastered London with a punk-infused kick of energy. Of course we couldn’t stomach it for long, but it certainly packed a punch and disrupted the norm.

Emily Penny, Brand Planner
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25 October 2012
What do you think is the most striking news image from the past 12 months?

It’s unusual for creative activities to get such a high profile in the mainstream press, so for me it would have to be this image taken at the London 2012 opening ceremony. Having been lucky enough to be at one of the rehearsals, I feel this picture captures the excitement and atmosphere of the momentous occasion. It represents a monumental effort on the part of many – professionals and amateurs – and is a testament to the power of a strong idea and narrative delivered by a united, passionate team, led by a courageous and utterly creative director.

Alice King, Senior Designer
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11 October 2012
Which colour would you like exclusive rights to?

I would like to own Pantone 485. The very brightest red. Then I would kindly lease it to Coca Cola and others for their branding and would have the Valentines’ market sewn up. Father Christmas, however, could have his suits made in it free of charge.

Heidi Lightfoot, Creative Director & Founder
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28 October 2011
Who is the most inspirational public speaker you have seen?

Ten years ago I saw Milton Glaser give a lecture entitled “Ten Things I Have Learned”. I’ve always loved his work, but I wasn’t expecting him to be such a gifted raconteur, nor for his accumulated wisdom to be so hilarious, generous and full of brilliant insight. More topically, I’d highly recommend Steve Jobs’ much-celebrated Stanford Commencement Speech from 2005 – a poignant lesson about the choices we make and the paths we take in our lives.

Katja Thielen, Creative Director & Founder
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26 May 2011
Dragon Rouge is rebranding the Duke of Edinburgh Award. If you could create a DofE scheme for designers, what challenges would you set them?

We would challenge all designers to leave their desks as often as possible, to break routine and try something new. We do something similar to the DofE scheme it’s called Together Tuesday and has involved us learning magic tricks, making chocolate truffles and recording a CD. Encouraging curiosity can only be a good thing you never know who the next client will be, and even if it’s not strictly relevant to our projects, the challenges are always fun.

Heidi Lightfoot, Creative Director & Founder
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2 September 2010
So what is it that you do? Design Week kicks off a campaign to gain greater recognition for our industry by asking some leading lights to come up with their own definition of ‘design’.

The essence of design is the simple desire to make life better/ easier, more understandable and more enjoyable. For us designers it’s all about using our skills, expertise, insight and ingenuity to create something that adds value in some shape or form, and helps make life that little bit better than it was.

Katja Thielen, Creative Director & Founder
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