We’ve never been afraid of colour at Together Design and over the last few months we’ve been revelling in a rainbow of colour working with Andersen Press on Elmer the patchwork elephant.
With all of David McKee’s timeless art and endearing stories from a long, hugely successful publishing history at our disposal we were tasked to look afresh at how the unique characters and writing translate to marketing, products and packaging.
We started by developing a brand platform to articulate what makes the playful elephant so very special and worked with the team to create a design toolkit to guide and define the direction for future gifts, apparel, home wares and toys.
On any grey day we can now open up our joyful, riotous, patchwork ‘Elmer’ files to be transported to a world of colour, friendship and fun. What’s not to love?