As they celebrate their 150 years, we are celebrating our anniversary working in partnership with the amazing Boots. For the last 15 years, we’ve been keeping many of their established and well-loved brands fresh, as well as bringing new brands to market in the UK and around the world.
We’ve been fortunate to have worked across most areas in-store; from Food, Gifting, Skincare, Cosmetics, Haircare, Electrical and Baby, to Vitamins, Healthcare and Maternity – delivering both brands for Boots and their partners.
Amongst all of this variety is the consistency of Boots’ core customers. Becoming intimately familiar with their needs, aspirations, buying triggers and desires has helped us to deliver success across a breadth of projects for a decade and a half. We’re very proud of the relationships we have built with the team over the years, and the deep understanding we have of their customers.
By far, the largest number of our projects with Boots involves the design of trend-led, seasonal gifts and beauty must-haves. We have created gifts for all Walgreens Boots Alliance markets, for own-brand ranges and their partner brands – delivering initial concepts for products and packaging, through to the supply of artwork for production and everything in between. At last count, we’ve designed over 800 mood boards and created over 300 design guides for packaging and gifting ranges across the portfolio. That’s worth celebrating!