The sum is greater than the parts

May 12, 2017

Dom Bosco is an education brand that has been operating in Brazil for 55 years. As a  ‘Sistema de Ensino’ it provides content, books and training for teachers, as well as marketing and media support for over 600 independent schools. The new visual identity has been designed to reflect Dom Bosco’s core belief that ‘working together makes us better’. Schools are stronger through their partnership with Dom Bosco and are able to improve and enhance teacher pupil relationships at their schools. The new logo conveys inclusiveness, smart play, intuitiveness, constructiveness and personalisation – ‘a system built around you’.