Mush-Mush and the Mushables follows the forest adventures of Mush-Mush, his best friends Lilit and Chep and the rest of the Mushable community as they explore, grow and discover just how fun outdoor life can be.

The animated series for 4 – 7 year olds, created by Elfriede de Rooster and directed by Joeri Christiaen, is fast-paced and engaging. We immediately fell for the gung-ho, quirky and determined characters who somehow manage to get themselves into all sorts of tricky and funny situations.

We worked closely with producers and IP owners La Cabane Productions, and their licensing agent The Copyrights Group to interpret the unique Mushable world for brand extension opportunities and consumer products. We first worked with the team to scope out the brand positioning and licensing opportunities that lay ahead and then jumped into a creative exploration phase to work out how the CG show could translate into unique and ownable assets.

Colour palettes reflect the forest world and pull-out quotes reinforce some of the familiar phrases from the show. A full suite of poses, line arts, scenes, placements and patterns mean they have an extensive toolkit to play with. We created a striking packaging system to be used across all formats and provided a number of product visuals to inspire partners and show how everything works together.

The final style guide delivers everything needed to extend the natural playground of Mushworld into new areas and we can’t wait to see what adventures unfold for these lovable fungi.

www.mushmushfun.com

Our new brand identity for Riverlane has just launched. Riverlane is an ambitious, Cambridge-based quantum software company focused on enabling quantum computers to reach their full potential and achieve quantum advantage, sooner.

To understand quantum computing and Riverlane’s short, medium and long-term business strategy, we carried out qualitative research with internal and external stakeholders to help to frame the opportunity for Riverlane. We also facilitated a number of workshop sessions to explore and define the positioning and proposition for the new brand. This strategic work informed our brief for the development of the tone of voice, messaging and the visual identity.

The look and feel of the visual identity builds on the transformational impact that quantum computing will have on our world and how it will change current perspectives. We worked with artist, Niklas Lundberg, to bring quantum computing to life. The idea was to represent the behaviour of a qubit in an abstract way, visualising movement from a calm outer sphere to spinning complex internal parts that start to organise themselves and lock into place. Stills were taken from the animation as the main brand imagery. We also developed a secondary photography and icon asset library to support Riverlane’s communication.

The visual identity we’ve created is bold and intriguing, which reflects Riverlane’s challenging and problem-solving nature. It also brings to life Riverlane’s commitment to continuous learning and discovery, all of which puts a curious spin on their new identity.