Mush-Mush and the Mushables follows the forest adventures of Mush-Mush, his best friends Lilit and Chep and the rest of the Mushable community as they explore, grow and discover just how fun outdoor life can be.
The animated series for 4 – 7 year olds, created by Elfriede de Rooster and directed by Joeri Christiaen, is fast-paced and engaging. We immediately fell for the gung-ho, quirky and determined characters who somehow manage to get themselves into all sorts of tricky and funny situations.
We worked closely with producers and IP owners La Cabane Productions, and their licensing agent The Copyrights Group to interpret the unique Mushable world for brand extension opportunities and consumer products. We first worked with the team to scope out the brand positioning and licensing opportunities that lay ahead and then jumped into a creative exploration phase to work out how the CG show could translate into unique and ownable assets.
Colour palettes reflect the forest world and pull-out quotes reinforce some of the familiar phrases from the show. A full suite of poses, line arts, scenes, placements and patterns mean they have an extensive toolkit to play with. We created a striking packaging system to be used across all formats and provided a number of product visuals to inspire partners and show how everything works together.
The final style guide delivers everything needed to extend the natural playground of Mushworld into new areas and we can’t wait to see what adventures unfold for these lovable fungi.