As part of Battersea’s new campaign, Wear Blue for Rescue, we developed a rescue symbol that allows animal lovers, pet owners and their animals to show their support for rescue. Longer term, Battersea aim to work with the wider rescue sector to champion and utilise this rescue symbol too.
The rescue symbol, which combines a heart within the nose of a pet, will be used alongside additional design assets and messaging to create products for both pets and animal lovers to show their support and Wear Blue for Rescue. The design elements will also play a role in activating the campaign across social media, advertising and fundraising events.
Funds raised will help Battersea to support rescue animals everywhere.