We’re delighted to introduce something a little different from the norm, something less traditional and more alluring with a young, hip and modern sensibility.
Working with the South Korean team at SPC, we had great fun painting patterns and designing packaging for a new range of teas. Every tea has its own personality to reflect a different state of mind that the teas, each with different blends and flavours, promote.
Teatra’s colour palette is bright and colourful and we leveraged this, developing a range of patterns and illustrations. From First Break, Sisters, Young Grey, Cuz Mind to Mint Crew, each brew provides an emotional lift.
We are proud to say that our packaging has won a Red Dot award in Germany.
We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.
Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.
The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.
The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.
The food to go market is moving at a faster pace than ever before. Wellness is at the core of everyone’s thinking whether that is about dietary requirements or weight management. Provenance of the food we are choosing and its impact on the environment is increasingly important and of course we are all becoming much more adventurous, desiring world inspired flavours.
Futureproofing Boots’ food to go range required being mindful of established brands as well as new, dynamic entrants to the market. Ensuring Boots’ food proposition is distinct with a clear positioning that is effectively communicated across customer-led packaging, was crucial to the programme’s success. We carried out an extensive competitor review as part of our approach.
Early on it was identified that a significant commercial gain could be achieved by bringing Boot’s range together holistically under the single strategic umbrella of personalised nutrition. The range is further broken down into three ranges; core range (healthy and balanced), Shapers (calorie controlled) and Free From (great tasting without gluten, sugar or dairy). The challenge of the project was to create a cohesive family out of a breadth of products from drinks, salads and sushi to sandwiches, wraps, crisps, snacks and cakes across the three ranges.
Our study of the market confirmed a significant trend in bold, colourful illustrations on food packaging. Moving the Boots’ range from photography to illustration was a natural progression for the brand as they have firmly established themselves in the food category and no longer need to rely on photography to bring their food products to life. Colour has a huge influence on how consumers perceive products and brands, and illustrations and patterns can present a much desired simplicity and honesty for the customer. Our eye-catching, patterned illustrations and use of colour to depict the essence of each protein type (meat, fish, poultry and veg) allows easy navigation of the range, while the clear, bold calorie pop ensures that customers can make a nutritional choice that suits them. The culmination of these elements gives Boots the opportunity to own a design language with maximum impact on shelf and their the customers the confidence to make informed decisions, effortlessly.