We have been focusing hard on a rebrand for Eyejusters, a smart company, with a unique innovative approach to eyewear. Each pair of reading glasses, has a small hidden dial that you can turn to adjust the focus of the lenses to suit your various close up vision needs. We created a new logo that combines an eye with the unique dial feature of the product. We have also produced a style guide that includes simple iconography, a bold colour palette and product photography that provides the elements Eyejusters needed to create their new website, printed collateral and trade show stands. Everything is coming together to create an accessible brand with a clear product story.

Eyejusters are showcasing their new glasses at the Gadget Show Live, at the Birmingham NEC this week, where we hope the new branding will help them stand out and excite consumers about their vision for the future of technology and glasses.

Keep an eye on our website for a full case study to come soon. If this blog post looks a little blurry, you may want to invest in a pair of Eyejusters yourself!