Today Epicor’s brand refresh launches to its 27,000 customers, 3,800 employees, 1000s of partners and the world at large. This new chapter for the US based software company, signaled by a refined brand positioning, clarity of message and refreshed visual identity, is a statement of Epicor’s ambition and will help to deliver their vision to build a world of better business.

Together are delighted to have been working with Epicor on this full-scale programme, a real ‘moving mountains’ brief that saw us reposition the business and fundamentally alter their go to market strategy. The bold new approach simplifies the journey for customers and strengthens Epicor’s offering by focusing on their core differentiators of deep industry expertise, experience across the supply chain and curated ERP solutions delivered through genuine partnership with their customers. ‘Made with you, for you’ is Epicor’s mantra.

In a short time, and working entirely remotely, we’ve got our heads around an incredibly complex industry and a business that has grown, over almost 50 years, through merger and acquisition to a turnover of nearly $1billion. We’ve been working with teams across the organisation to ensure a strategy and visual design that is representative of their collective ambition, is differentiated in the market, resonates with customers, internally galvanising and fit for the future.

For a company rightly proud of its affinity with its customers, a sense of partnership and empathy was missing in communications materials. Not any more. We have put the customer at the heart of the new branding and Epicor’s warmth and expertise shines through. There’s a friendly softness to the shapes of our brand illustrations and confidence in the strong logo and clear typography. Customer photography looks you straight in the eye. Colours are bold enough to have clout and bright enough to have energy.

Our designs are fluid and uncluttered because that’s what Epicor delivers – brilliant, seamless solutions.

Following the delivery of the core brand framework and visual identity guidance, we developed the brand architecture, streamlining 70+ products into 5 core industry areas with clear naming principles and protocols. For us the best rebrands are internally focussed and externally felt – Epicor’s exciting transformation is a great example of this. The result is smart, fresh and optimistic. Straightforward, yet effortlessly stylish.

We’re delighted to introduce something a little different from the norm, something less traditional and more alluring with a young, hip and modern sensibility.

Working with the South Korean team at SPC, we had great fun painting patterns and designing packaging for a new range of teas. Every tea has its own personality to reflect a different state of mind that the teas, each with different blends and flavours, promote.

Teatra’s colour palette is bright and colourful and we leveraged this, developing a range of patterns and illustrations. From First Break, Sisters, Young Grey, Cuz Mind to Mint Crew, each brew provides an emotional lift.

We are proud to say that our packaging has won a Red Dot award in Germany.

We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.

Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.

The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.

The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.

The Best Ingredients

November 26, 2019

Pearson celebrated its 175th birthday as a global leader in education and learning this autumn. It was only fitting that their people, the true secret ingredient of success, were the focus of their internal festivities and celebrations. The three-tiered birthday cake that we designed is a visual timeline which begins with their founder Samuel Pearson, highlights many key moments from the last 175 years and looks to a bright future of endless possibilities.

We provided a messaging and visual toolkit that could be used across all manner of events and communications, combining all of Pearson’s heritage, achievements and passion in a perfect bake. The layers of company history are reflected by the layered, detailed, thoughtful imagery produced here at Together.

As a modern take on collage, the illustration is created so that each milestone can be used individually. The designs were translated across digital, print and even on a real birthday cake. Happy Birthday Pearson!

Hope reigns

November 20, 2019

The new Prix Pictet book, Hope, has arrived hot off the press. It showcases work from the 8th global award in photography and sustainability, which began in 2008 with Water. Together has designed all eight publications for the Prix Pictet, produced and distributed by teNeues. The theme of Hope reflects the power of optimism; hope in the face of adversity, increased recycling, reforestation, rewilding, advances in medicine and emerging technological solutions for the planet’s environmental problems. The book shows images from the 12 shortlisted portfolios as well as powerful images produced by a selection of other nominated photographers.

The exhibition of shortlisted artists is on until December 8th at the V&A. Huge congratulations to Hope winner Joana Choumali for her series ‘Ça va aller’.

Logic not miracles

June 6, 2019

German skincare brand QMS Medicosmetics has, over the past 30 years, built a fiercely loyal and global customer following thanks to their clinical expertise and innovative products. Firmly established in the European Spa market and with a successful presence in Liberty London, new owners Blue Gem saw that by repositioning and repackaging, there was opportunity to expand the consumer brand and open up new retail and online channels, in both existing and new regions.

A culmination of qualitative interviews with internal and external stakeholder groups, store visits, a product and packaging audit, and an extensive market review helped us to define the priority consumers and the strategic brand pillars for the business, and it was clear that QMS needed to work much harder as a brand. It needed greater presence on shelf, clearer product hierarchy, and as a premium offering, it needed a look and feel that aligned with its product positioning and price point.

We devised naming and descriptor principles in order to help customers to better navigate the range and provide greater confidence for self-selection. As our research showed considerable equity in the QMS blue and confidence in the brand’s scientific heritage, we created a look and feel that reflected the clean, clinical core of the products while retaining a recognisable legacy. Extending the colour palette to include tonal variations of blue provided points of intrigue and differentiation across the identity and social media, POS and packaging.

Our aim was to balance cutting edge clinical expertise with the elegance and luxury of classic beauty, bringing to life the brand promise of Logic not miracles so that QMS can continue to expand its following and global reach for years to come.

BBC Earth is the production powerhouse behind ground-breaking productions such as Planet Earth II, Dynasties and Blue Planet II. They have a wealth of incredible programming but very few visual assets to use in print or on products. Our brief was to create a new consumer product style guide along with the assets and applications that will be so valuable for extending the BBC Earth brand.

We first worked with the team to scope out the licensing and collaborative opportunities that lay ahead and then dove into an extensive creative exploration phase to work out how natural history live action programming could translate into unique and ownable graphic assets.

By developing a ‘habitat’ driven library of designs through themes such as jungle, desert and ocean, we have brought to life the unique locations that BBC Earth visits – the landscapes, geology, animals and vegetation all feature in icons, painted textures, photography, colour palettes, patterns and typographic lock-ups.

We can’t wait to see the products on shelves so we can stock up on reusable cups, bottles and children’s wear to show our love for planet earth.