We’re delighted to introduce something a little different from the norm, something less traditional and more alluring with a young, hip and modern sensibility.
Working with the South Korean team at SPC, we had great fun painting patterns and designing packaging for a new range of teas. Every tea has its own personality to reflect a different state of mind that the teas, each with different blends and flavours, promote.
Teatra’s colour palette is bright and colourful and we leveraged this, developing a range of patterns and illustrations. From First Break, Sisters, Young Grey, Cuz Mind to Mint Crew, each brew provides an emotional lift.
We are proud to say that our packaging has won a Red Dot award in Germany.
We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.
Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.
The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.
The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.
Last week we were delighted to attend a family and friends screening of The Snail and the Whale, the latest animated special from those very talented people at Magic Light Pictures. It’s their seventh adaptation of a Julia Donaldson and Axel Scheffler book – a run which started back in 2009 when they brought The Gruffalo to our screens.
Magic Light also expertly manage the award winning licensing programme around the world. Ten years ago, we worked closely with Magic Light to develop their first licensing style guide for The Gruffalo, creating all the design assets, the packaging and an approach for product design. We’re pleased to say that we’ve been collaborating with them ever since. Recently we completed a refresh of the main Gruffalo guide, a style guide for their limited-edition anniversary collection and a guide containing new assets and packaging for The Snail and the Whale.
There are more adaptations in the pipeline and meanwhile you can catch all seven of their films on BBC One over the Christmas week. That’s our festive viewing sorted.
Pearson celebrated its 175th birthday as a global leader in education and learning this autumn. It was only fitting that their people, the true secret ingredient of success, were the focus of their internal festivities and celebrations. The three-tiered birthday cake that we designed is a visual timeline which begins with their founder Samuel Pearson, highlights many key moments from the last 175 years and looks to a bright future of endless possibilities.
We provided a messaging and visual toolkit that could be used across all manner of events and communications, combining all of Pearson’s heritage, achievements and passion in a perfect bake. The layers of company history are reflected by the layered, detailed, thoughtful imagery produced here at Together.
As a modern take on collage, the illustration is created so that each milestone can be used individually. The designs were translated across digital, print and even on a real birthday cake. Happy Birthday Pearson!
The new Prix Pictet book, Hope, has arrived hot off the press. It showcases work from the 8th global award in photography and sustainability, which began in 2008 with Water. Together has designed all eight publications for the Prix Pictet, produced and distributed by teNeues. The theme of Hope reflects the power of optimism; hope in the face of adversity, increased recycling, reforestation, rewilding, advances in medicine and emerging technological solutions for the planet’s environmental problems. The book shows images from the 12 shortlisted portfolios as well as powerful images produced by a selection of other nominated photographers.
The exhibition of shortlisted artists is on until December 8th at the V&A. Huge congratulations to Hope winner Joana Choumali for her series ‘Ça va aller’.
Citizen science is emerging as an exciting and inclusive way to conduct complex research. So when THIS Institute were developing their citizen science initiative, they returned to Together. The platform will leverage valuable insights from people who work in or use the NHS to contribute to the evidence that supports healthcare improvement. Through interviews, surveys and workshops, we gained insight from hundreds of representatives within the UK and abroad. Having developed the proposition, naming and messaging, we knew that all of our learnings had to translate into a look and feel that was authentic, inclusive, broad and playful but sincere… no mean feat!
The blend of the words THIS + Discovery was a natural choice for the logo. Thiscovery uses a bright colour palette that intentionally steers clear of traditional healthcare blues or greens. Our suite of illustrations reflect the various people that work, use and interact with the healthcare sector. With the platform launching soon, we are excited to help engage more people than ever in healthcare research.
German skincare brand QMS Medicosmetics has, over the past 30 years, built a fiercely loyal and global customer following thanks to their clinical expertise and innovative products. Firmly established in the European Spa market and with a successful presence in Liberty London, new owners Blue Gem saw that by repositioning and repackaging, there was opportunity to expand the consumer brand and open up new retail and online channels, in both existing and new regions.
A culmination of qualitative interviews with internal and external stakeholder groups, store visits, a product and packaging audit, and an extensive market review helped us to define the priority consumers and the strategic brand pillars for the business, and it was clear that QMS needed to work much harder as a brand. It needed greater presence on shelf, clearer product hierarchy, and as a premium offering, it needed a look and feel that aligned with its product positioning and price point.
We devised naming and descriptor principles in order to help customers to better navigate the range and provide greater confidence for self-selection. As our research showed considerable equity in the QMS blue and confidence in the brand’s scientific heritage, we created a look and feel that reflected the clean, clinical core of the products while retaining a recognisable legacy. Extending the colour palette to include tonal variations of blue provided points of intrigue and differentiation across the identity and social media, POS and packaging.
Our aim was to balance cutting edge clinical expertise with the elegance and luxury of classic beauty, bringing to life the brand promise of Logic not miracles so that QMS can continue to expand its following and global reach for years to come.
BBC Earth is the production powerhouse behind ground-breaking productions such as Planet Earth II, Dynasties and Blue Planet II. They have a wealth of incredible programming but very few visual assets to use in print or on products. Our brief was to create a new consumer product style guide along with the assets and applications that will be so valuable for extending the BBC Earth brand.
We first worked with the team to scope out the licensing and collaborative opportunities that lay ahead and then dove into an extensive creative exploration phase to work out how natural history live action programming could translate into unique and ownable graphic assets.
By developing a ‘habitat’ driven library of designs through themes such as jungle, desert and ocean, we have brought to life the unique locations that BBC Earth visits – the landscapes, geology, animals and vegetation all feature in icons, painted textures, photography, colour palettes, patterns and typographic lock-ups.
We can’t wait to see the products on shelves so we can stock up on reusable cups, bottles and children’s wear to show our love for planet earth.