Today Epicor’s brand refresh launches to its 27,000 customers, 3,800 employees, 1000s of partners and the world at large. This new chapter for the US based software company, signaled by a refined brand positioning, clarity of message and refreshed visual identity, is a statement of Epicor’s ambition and will help to deliver their vision to build a world of better business.

Together are delighted to have been working with Epicor on this full-scale programme, a real ‘moving mountains’ brief that saw us reposition the business and fundamentally alter their go to market strategy. The bold new approach simplifies the journey for customers and strengthens Epicor’s offering by focusing on their core differentiators of deep industry expertise, experience across the supply chain and curated ERP solutions delivered through genuine partnership with their customers. ‘Made with you, for you’ is Epicor’s mantra.

In a short time, and working entirely remotely, we’ve got our heads around an incredibly complex industry and a business that has grown, over almost 50 years, through merger and acquisition to a turnover of nearly $1billion. We’ve been working with teams across the organisation to ensure a strategy and visual design that is representative of their collective ambition, is differentiated in the market, resonates with customers, internally galvanising and fit for the future.

For a company rightly proud of its affinity with its customers, a sense of partnership and empathy was missing in communications materials. Not any more. We have put the customer at the heart of the new branding and Epicor’s warmth and expertise shines through. There’s a friendly softness to the shapes of our brand illustrations and confidence in the strong logo and clear typography. Customer photography looks you straight in the eye. Colours are bold enough to have clout and bright enough to have energy.

Our designs are fluid and uncluttered because that’s what Epicor delivers – brilliant, seamless solutions.

Following the delivery of the core brand framework and visual identity guidance, we developed the brand architecture, streamlining 70+ products into 5 core industry areas with clear naming principles and protocols. For us the best rebrands are internally focussed and externally felt – Epicor’s exciting transformation is a great example of this. The result is smart, fresh and optimistic. Straightforward, yet effortlessly stylish.

We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.

Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.

The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.

The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.

The Best Ingredients

November 26, 2019

Pearson celebrated its 175th birthday as a global leader in education and learning this autumn. It was only fitting that their people, the true secret ingredient of success, were the focus of their internal festivities and celebrations. The three-tiered birthday cake that we designed is a visual timeline which begins with their founder Samuel Pearson, highlights many key moments from the last 175 years and looks to a bright future of endless possibilities.

We provided a messaging and visual toolkit that could be used across all manner of events and communications, combining all of Pearson’s heritage, achievements and passion in a perfect bake. The layers of company history are reflected by the layered, detailed, thoughtful imagery produced here at Together.

As a modern take on collage, the illustration is created so that each milestone can be used individually. The designs were translated across digital, print and even on a real birthday cake. Happy Birthday Pearson!

Fall in love

February 14, 2019

We are delighted to have designed Charbonnel et Walker’s heart-shaped Valentine’s collection.

For their centrepiece chocolate boxes, we drew inspiration from their strong Victorian heritage. Our concept, ‘Hearts of Desire’, includes both a pink and red heart-shaped box, illustrating Victorian emblems that represent love and affection in a bolder, edgier tattooing style. We wanted the designs to demand swoon-worthy attention and command stand-out on shelves.

The illustrations, designed by our in-house team, capture the beauty of falling in love. Handwritten love letters (always the key to one’s heart), swallows, known for their magical flight that would lead ships safely to shore, and an intricate bird cage which was often used as exquisite decorations for the home. And of course it wouldn’t be Charbonnel et Walker without that little touch of luxury and glamour, with gold edging to frame the heart perfectly.

So whether your favourite person prefers Pink Marc de Champagne Truffles or the finest mix of milk and dark chocolates, be sure to get yours in stores now. Or, if you’re anything like us, visit their Bond Street store to enjoy their magnificent window display and indulge in a truly decadent experience.