Tag Archive for "Logo" - Together Design

Pure magic

December 17, 2019

Last week we were delighted to attend a family and friends screening of The Snail and the Whale, the latest animated special from those very talented people at Magic Light Pictures. It’s their seventh adaptation of a Julia Donaldson and Axel Scheffler book – a run which started back in 2009 when they brought The Gruffalo to our screens.

Magic Light also expertly manage the award winning licensing programme around the world. Ten years ago, we worked closely with Magic Light to develop their first licensing style guide for The Gruffalo, creating all the design assets, the packaging and an approach for product design. We’re pleased to say that we’ve been collaborating with them ever since. Recently we completed a refresh of the main Gruffalo guide, a style guide for their limited-edition anniversary collection and a guide containing new assets and packaging for The Snail and the Whale.

There are more adaptations in the pipeline and meanwhile you can catch all seven of their films on BBC One over the Christmas week. That’s our festive viewing sorted.

The future of gardening is in the can…

September 13, 2019

On 10th September the Haws team formally launched a new era at the Glee trade fair in Birmingham. Driven by the desire to take advantage of the nation’s renewed love of gardening, brothers Rich and Andy are once again celebrating their proud status as the big name in watering cans.

Rich says, ‘We are seeing a renewed interest in gardening and a new generation of gardeners coming through – micro gardens, urban gardening, grow your own and specialist plants – it is an exciting time and we need a brand that truly engages our customers.’

Not only are Haws the world’s oldest watering can manufacturer, every single metal can is still expertly hand crafted taking more than 200 steps to complete. It’s traditional British engineering at its finest, and all happens in their workshop in Smethwick, West Midlands. We’ve used our own expert craftsmanship to bring the brand up to date and set its course for the future.

From research, insight and workshops to naming, messaging and a complete design overhaul, we’ve been working with the new management team for over a year to refresh the Haws brand, making more of its ‘British made’ credentials whilst creating a brand and tone of voice relevant for the gardening enthusiast of today.

In addition to expanding the assets of the brand’s visual identity and comprehensive guidance for these, we have developed new packaging, art directed and built an image library with brilliant photographer Catherine Falls, and designed marketing and sales materials, including the stand at the Glee trade fair.

Whilst steeped in heritage and used for nearly 175 years, the watering can speaks to the concerns of our current age and is essential for the future.

Andy explains, ‘Using a watering can means much less water is wasted than with a garden hose and because our watering cans are designed to last a long time, (or a lifetime), we help avoid the need for landfill. Using a watering can also does good things for your health and wellbeing – fresh air, physical activity and food for your soul’.

We’re delighted to be helping Rich and Andy get the message out.

THIS + Discovery

September 6, 2019

Citizen science is emerging as an exciting and inclusive way to conduct complex research. So when THIS Institute were developing their citizen science initiative, they returned to Together. The platform will leverage valuable insights from people who work in or use the NHS to contribute to the evidence that supports healthcare improvement. Through interviews, surveys and workshops, we gained insight from hundreds of representatives within the UK and abroad. Having developed the proposition, naming and messaging, we knew that all of our learnings had to translate into a look and feel that was authentic, inclusive, broad and playful but sincere… no mean feat!

The blend of the words THIS + Discovery was a natural choice for the logo. Thiscovery uses a bright colour palette that intentionally steers clear of traditional healthcare blues or greens. Our suite of illustrations reflect the various people that work, use and interact with the healthcare sector. With the platform launching soon, we are excited to help engage more people than ever in healthcare research.

Dialing up the innovation in eyewear

April 9, 2015

We have been focusing hard on a rebrand for Eyejusters, a smart company, with a unique innovative approach to eyewear. Each pair of reading glasses, has a small hidden dial that you can turn to adjust the focus of the lenses to suit your various close up vision needs. We created a new logo that combines an eye with the unique dial feature of the product. We have also produced a style guide that includes simple iconography, a bold colour palette and product photography that provides the elements Eyejusters needed to create their new website, printed collateral and trade show stands. Everything is coming together to create an accessible brand with a clear product story.

Eyejusters are showcasing their new glasses at the Gadget Show Live, at the Birmingham NEC this week, where we hope the new branding will help them stand out and excite consumers about their vision for the future of technology and glasses.

Keep an eye on our website for a full case study to come soon. If this blog post looks a little blurry, you may want to invest in a pair of Eyejusters yourself!