Literacy levels between the richest and poorest members of British society are amongst the most disparate in the developed world. Literacy affects a child’s life chances, influences physical and mental health, learning, employment and earning potential, happiness, emotional stability and even life expectancy.
The National Literacy Trust is focused on improving the reading, writing, speaking and listening skills in the UK’s poorest communities, where one in three people have literacy problems. We were delighted to support the mission by creating their new awareness campaign.
The campaign plays with words, some obscured some revealed, in order to communicate both the risk and opportunity – how easily a life story can be determined by literacy. These important messages will be at the centre of their campaigning and communication for the next three years.