Citizen science is emerging as an exciting and inclusive way to conduct complex research. So when THIS Institute were developing their citizen science initiative, they returned to Together. The platform will leverage valuable insights from people who work in or use the NHS to contribute to the evidence that supports healthcare improvement. Through interviews, surveys and workshops, we gained insight from hundreds of representatives within the UK and abroad. Having developed the proposition, naming and messaging, we knew that all of our learnings had to translate into a look and feel that was authentic, inclusive, broad and playful but sincere… no mean feat!

The blend of the words THIS + Discovery was a natural choice for the logo. Thiscovery uses a bright colour palette that intentionally steers clear of traditional healthcare blues or greens. Our suite of illustrations reflect the various people that work, use and interact with the healthcare sector. With the platform launching soon, we are excited to help engage more people than ever in healthcare research.