Rescue is our favourite breed

September 28, 2021

As part of Battersea’s new campaign, Wear Blue for Rescue, we developed a rescue symbol that allows animal lovers, pet owners and their animals to show their support for rescue. Longer term, Battersea aim to work with the wider rescue sector to champion and utilise this rescue symbol too.

The rescue symbol, which combines a heart within the nose of a pet, will be used alongside additional design assets and messaging to create products for both pets and animal lovers to show their support and Wear Blue for Rescue. The design elements will also play a role in activating the campaign across social media, advertising and fundraising events.

Funds raised will help Battersea to support rescue animals everywhere.

Mush-Mush and the Mushables follows the forest adventures of Mush-Mush, his best friends Lilit and Chep and the rest of the Mushable community as they explore, grow and discover just how fun outdoor life can be.

The animated series for 4 – 7 year olds, created by Elfriede de Rooster and directed by Joeri Christiaen, is fast-paced and engaging. We immediately fell for the gung-ho, quirky and determined characters who somehow manage to get themselves into all sorts of tricky and funny situations.

We worked closely with producers and IP owners La Cabane Productions, and their licensing agent The Copyrights Group to interpret the unique Mushable world for brand extension opportunities and consumer products. We first worked with the team to scope out the brand positioning and licensing opportunities that lay ahead and then jumped into a creative exploration phase to work out how the CG show could translate into unique and ownable assets.

Colour palettes reflect the forest world and pull-out quotes reinforce some of the familiar phrases from the show. A full suite of poses, line arts, scenes, placements and patterns mean they have an extensive toolkit to play with. We created a striking packaging system to be used across all formats and provided a number of product visuals to inspire partners and show how everything works together.

The final style guide delivers everything needed to extend the natural playground of Mushworld into new areas and we can’t wait to see what adventures unfold for these lovable fungi.

www.mushmushfun.com

Just add water

May 5, 2021

Introducing our new visual identity for Tweakit, a sustainable and refillable body care brand that believes performance and planet can go hand in hand. Tweakit is embracing the power of small and encouraging all of us to make simple, tiny, positive tweaks to our everyday. All of these small steps can have a massive impact on our bodies, minds, pockets and our precious planet. We’ve created the visual identity, packaging and tone of voice for Tweakit, and we’ve put WE at the core of the identity, as it is our collective action that will have the biggest impact.

Tweakit is seeking to shake things up, reduce the millions of tons of single use plastic waste every year, reduce the carbon cost of transporting water and generally declutter bathrooms across the UK. Our packaging design for Tweakit refill powders are fun and simple. Just add water, shake and voila, high-performance shampoo, conditioner and body wash that leaves you with a clean conscience.

Today Epicor’s brand refresh launches to its 27,000 customers, 3,800 employees, 1000s of partners and the world at large. This new chapter for the US based software company, signaled by a refined brand positioning, clarity of message and refreshed visual identity, is a statement of Epicor’s ambition and will help to deliver their vision to build a world of better business.

Together are delighted to have been working with Epicor on this full-scale programme, a real ‘moving mountains’ brief that saw us reposition the business and fundamentally alter their go to market strategy. The bold new approach simplifies the journey for customers and strengthens Epicor’s offering by focusing on their core differentiators of deep industry expertise, experience across the supply chain and curated ERP solutions delivered through genuine partnership with their customers. ‘Made with you, for you’ is Epicor’s mantra.

In a short time, and working entirely remotely, we’ve got our heads around an incredibly complex industry and a business that has grown, over almost 50 years, through merger and acquisition to a turnover of nearly $1billion. We’ve been working with teams across the organisation to ensure a strategy and visual design that is representative of their collective ambition, is differentiated in the market, resonates with customers, internally galvanising and fit for the future.

For a company rightly proud of its affinity with its customers, a sense of partnership and empathy was missing in communications materials. Not any more. We have put the customer at the heart of the new branding and Epicor’s warmth and expertise shines through. There’s a friendly softness to the shapes of our brand illustrations and confidence in the strong logo and clear typography. Customer photography looks you straight in the eye. Colours are bold enough to have clout and bright enough to have energy.

Our designs are fluid and uncluttered because that’s what Epicor delivers – brilliant, seamless solutions.

Following the delivery of the core brand framework and visual identity guidance, we developed the brand architecture, streamlining 70+ products into 5 core industry areas with clear naming principles and protocols. For us the best rebrands are internally focussed and externally felt – Epicor’s exciting transformation is a great example of this. The result is smart, fresh and optimistic. Straightforward, yet effortlessly stylish.

We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.

Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.

The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.

The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.

Happy Birthday Boots

September 10, 2019

As they celebrate their 150 years, we are celebrating our anniversary working in partnership with the amazing Boots. For the last 15 years, we’ve been keeping many of their established and well-loved brands fresh, as well as bringing new brands to market in the UK and around the world.

We’ve been fortunate to have worked across most areas in-store; from Food, Gifting, Skincare, Cosmetics, Haircare, Electrical and Baby, to Vitamins, Healthcare and Maternity – delivering both brands for Boots and their partners.

Amongst all of this variety is the consistency of Boots’ core customers. Becoming intimately familiar with their needs, aspirations, buying triggers and desires has helped us to deliver success across a breadth of projects for a decade and a half. We’re very proud of the relationships we have built with the team over the years, and the deep understanding we have of their customers.

By far, the largest number of our projects with Boots involves the design of trend-led, seasonal gifts and beauty must-haves. We have created gifts for all Walgreens Boots Alliance markets, for own-brand ranges and their partner brands – delivering initial concepts for products and packaging, through to the supply of artwork for production and everything in between. At last count, we’ve designed over 800 mood boards and created over 300 design guides for packaging and gifting ranges across the portfolio. That’s worth celebrating!

Logic not miracles

June 6, 2019

German skincare brand QMS Medicosmetics has, over the past 30 years, built a fiercely loyal and global customer following thanks to their clinical expertise and innovative products. Firmly established in the European Spa market and with a successful presence in Liberty London, new owners Blue Gem saw that by repositioning and repackaging, there was opportunity to expand the consumer brand and open up new retail and online channels, in both existing and new regions.

A culmination of qualitative interviews with internal and external stakeholder groups, store visits, a product and packaging audit, and an extensive market review helped us to define the priority consumers and the strategic brand pillars for the business, and it was clear that QMS needed to work much harder as a brand. It needed greater presence on shelf, clearer product hierarchy, and as a premium offering, it needed a look and feel that aligned with its product positioning and price point.

We devised naming and descriptor principles in order to help customers to better navigate the range and provide greater confidence for self-selection. As our research showed considerable equity in the QMS blue and confidence in the brand’s scientific heritage, we created a look and feel that reflected the clean, clinical core of the products while retaining a recognisable legacy. Extending the colour palette to include tonal variations of blue provided points of intrigue and differentiation across the identity and social media, POS and packaging.

Our aim was to balance cutting edge clinical expertise with the elegance and luxury of classic beauty, bringing to life the brand promise of Logic not miracles so that QMS can continue to expand its following and global reach for years to come.

The food to go market is moving at a faster pace than ever before. Wellness is at the core of everyone’s thinking whether that is about dietary requirements or weight management. Provenance of the food we are choosing and its impact on the environment is increasingly important and of course we are all becoming much more adventurous, desiring world inspired flavours.

Futureproofing Boots’ food to go range required being mindful of established brands as well as new, dynamic entrants to the market. Ensuring Boots’ food proposition is distinct with a clear positioning that is effectively communicated across customer-led packaging, was crucial to the programme’s success. We carried out an extensive competitor review as part of our approach.

Early on it was identified that a significant commercial gain could be achieved by bringing Boot’s range together holistically under the single strategic umbrella of personalised nutrition. The range is further broken down into three ranges; core range (healthy and balanced), Shapers (calorie controlled) and Free From (great tasting without gluten, sugar or dairy). The challenge of the project was to create a cohesive family out of a breadth of products from drinks, salads and sushi to sandwiches, wraps, crisps, snacks and cakes across the three ranges.

Our study of the market confirmed a significant trend in bold, colourful illustrations on food packaging. Moving the Boots’ range from photography to illustration was a natural progression for the brand as they have firmly established themselves in the food category and no longer need to rely on photography to bring their food products to life. Colour has a huge influence on how consumers perceive products and brands, and illustrations and patterns can present a much desired simplicity and honesty for the customer. Our eye-catching, patterned illustrations and use of colour to depict the essence of each protein type (meat, fish, poultry and veg) allows easy navigation of the range, while the clear, bold calorie pop ensures that customers can make a nutritional choice that suits them. The culmination of these elements gives Boots the opportunity to own a design language with maximum impact on shelf and their the customers the confidence to make informed decisions, effortlessly.

BBC Earth is the production powerhouse behind ground-breaking productions such as Planet Earth II, Dynasties and Blue Planet II. They have a wealth of incredible programming but very few visual assets to use in print or on products. Our brief was to create a new consumer product style guide along with the assets and applications that will be so valuable for extending the BBC Earth brand.

We first worked with the team to scope out the licensing and collaborative opportunities that lay ahead and then dove into an extensive creative exploration phase to work out how natural history live action programming could translate into unique and ownable graphic assets.

By developing a ‘habitat’ driven library of designs through themes such as jungle, desert and ocean, we have brought to life the unique locations that BBC Earth visits – the landscapes, geology, animals and vegetation all feature in icons, painted textures, photography, colour palettes, patterns and typographic lock-ups.

We can’t wait to see the products on shelves so we can stock up on reusable cups, bottles and children’s wear to show our love for planet earth.