Just add water

May 5, 2021

Introducing our new visual identity for Tweakit, a sustainable and refillable body care brand that believes performance and planet can go hand in hand. Tweakit is embracing the power of small and encouraging all of us to make simple, tiny, positive tweaks to our everyday. All of these small steps can have a massive impact on our bodies, minds, pockets and our precious planet. We’ve created the visual identity, packaging and tone of voice for Tweakit, and we’ve put WE at the core of the identity, as it is our collective action that will have the biggest impact.

Tweakit is seeking to shake things up, reduce the millions of tons of single use plastic waste every year, reduce the carbon cost of transporting water and generally declutter bathrooms across the UK. Our packaging design for Tweakit refill powders are fun and simple. Just add water, shake and voila, high-performance shampoo, conditioner and body wash that leaves you with a clean conscience.