Last week we were delighted to attend a family and friends screening of The Snail and the Whale, the latest animated special from those very talented people at Magic Light Pictures. It’s their seventh adaptation of a Julia Donaldson and Axel Scheffler book – a run which started back in 2009 when they brought The Gruffalo to our screens.

Magic Light also expertly manage the award winning licensing programme around the world. Ten years ago, we worked closely with Magic Light to develop their first licensing style guide for The Gruffalo, creating all the design assets, the packaging and an approach for product design. We’re pleased to say that we’ve been collaborating with them ever since. Recently we completed a refresh of the main Gruffalo guide, a style guide for their limited-edition anniversary collection and a guide containing new assets and packaging for The Snail and the Whale.

There are more adaptations in the pipeline and meanwhile you can catch all seven of their films on BBC One over the Christmas week. That’s our festive viewing sorted.