Pearson celebrated its 175th birthday as a global leader in education and learning this autumn. It was only fitting that their people, the true secret ingredient of success, were the focus of their internal festivities and celebrations. The three-tiered birthday cake that we designed is a visual timeline which begins with their founder Samuel Pearson, highlights many key moments from the last 175 years and looks to a bright future of endless possibilities.
We provided a messaging and visual toolkit that could be used across all manner of events and communications, combining all of Pearson’s heritage, achievements and passion in a perfect bake. The layers of company history are reflected by the layered, detailed, thoughtful imagery produced here at Together.
As a modern take on collage, the illustration is created so that each milestone can be used individually. The designs were translated across digital, print and even on a real birthday cake. Happy Birthday Pearson!