The future of quantum computing

June 23, 2020

Our new brand identity for Riverlane has just launched. Riverlane is an ambitious, Cambridge-based quantum software company focused on enabling quantum computers to reach their full potential and achieve quantum advantage, sooner.

To understand quantum computing and Riverlane’s short, medium and long-term business strategy, we carried out qualitative research with internal and external stakeholders to help to frame the opportunity for Riverlane. We also facilitated a number of workshop sessions to explore and define the positioning and proposition for the new brand. This strategic work informed our brief for the development of the tone of voice, messaging and the visual identity.

The look and feel of the visual identity builds on the transformational impact that quantum computing will have on our world and how it will change current perspectives. We worked with artist, Niklas Lundberg, to bring quantum computing to life. The idea was to represent the behaviour of a qubit in an abstract way, visualising movement from a calm outer sphere to spinning complex internal parts that start to organise themselves and lock into place. Stills were taken from the animation as the main brand imagery. We also developed a secondary photography and icon asset library to support Riverlane’s communication.

The visual identity we’ve created is bold and intriguing, which reflects Riverlane’s challenging and problem-solving nature. It also brings to life Riverlane’s commitment to continuous learning and discovery, all of which puts a curious spin on their new identity.