No nails no life

September 15, 2014

This week saw the exciting and much anticipated launch of WAH London products in Boots stores worldwide.

Over the past year we have been working with the talented and visionary Sharmadean Reid, founder of WAH Nails, the London based nail salons well known for their trend setting nail art designs. The new products aim to bring a taste of WAH to downtown girls worldwide.

We had the opportunity to tap into Sharmadean’s fashion, art, technology and street style influences: stepping into her pinky-purple world to bring the WAH London brand to life. We helped create the branding and packaging for a 60-piece collection of polishes, pens, nail tools, press on nails and probably the coolest nail kit bag we’ve ever seen.

We’ve loved being part of bringing this brand into Boots, from investigating the shiniest of materials for packaging and drawing up bright frog skin patterns for nails, to communicating the WAH technical know-how on tutorial cards for budding nail artists and technicians.