A collection of Christmas gifts for the famous brand
French Connection is well known for fashion. How could we help their range of cosmetics and skincare gifts cut through the noise of seasonal retail environments.
We have a wealth of experience in the world of gifting, and know how to create difference in the highly competitive seasonal gift market. Where plenty of brands were amplifying their message to get themselves noticed, we believed that French Connection’s restrained and tasteful visual identity would stand out amidst the loudness of their competitors’ Christmas gift offerings.
Staying true to the timeless neutrals and clear typography at the heart of the mother brand, we also channeled the look and feel of the recently launched homewares offer. The result was a sophisticated and confident range that helped French Connection thrive in the seasonal gift environment without compromising the brand’s aesthetic.
What we did