A major brand refresh for a big name in hairdressing
Trevor Sorbie’s new packaging solution needed to have a more dynamic presence on shelf, and be easier to shop. How could we balance this with the craft and expertise at the heart of the brand?
Beauty is one of our core specialisms, and we’re adept at creating stylish packaging that turns customers heads. The Trevor Sorbie brand is based on the hairdressing know-how and craft that’s seen him crowned UK Hairdresser of the Year several times. Our major brand refresh retains that sense of expertise, with solution-based ranges clearly communicated through colour coding, and confident on-pack messaging making it much easier to shop.
At the same time, our dynamic, colourful and contemporary designs create real presence on shelf. The client was delighted with the brand refresh, and so were customers, with improved perceptions of the brand being matched by a significant uplift in sales.
What we did