WAH London

WAH London

Nailing the brand for a nail brand

We tapped into the founder's tastes, to create attention-grabbing branding and packaging for a fashionable nail salon.

Tasked with bringing the WAH London brand graphically to life across a range of products, we had the pleasure of working not only with the team from Boots, but also with Sharmadean Reid, the highly talented and visionary founder of WAH Nail salons.

Stepping into her pinky-purple world of fashion, art, technology and street style, we explored the wildest colours, shiniest materials and most eye-catching effects. Eventually we created the branding and packaging for a 60-piece collection of polishes, pens, nail tools, press-on nails and without doubt the coolest nail kit bag we’ve ever seen.

What we did
Brand evolution for retail
Packaging design
Point of sale
Product design