Charbonnel et Walker Christmas
Highlighting all the fun of the fair with beautiful and clever packaging for one of Britain’s first and finest chocolatiers
Founded in 1875, Charbonnel et Walker has been the chocolatier of choice for an impressive list of devoted royal and celebrity customers down the years. So we were delighted to create the packaging concept for their Christmas 2015 gift collection.
Finding rich inspiration in Victorian Christmas funfairs, we developed a series of hand-drawn illustrations, with supporting elements featuring harlequin patterns and decorative flourishes. Charming and luxurious, our solution fulfilled the festive brief to a tee, providing great standout on shelf and translating beautifully into their flagship shop's windows and instore displays.
Even better, we applied a little foresight, using the brand colours cleverly to enable the range to keep selling well throughout the rest of the year.
What we did