Putting the heart back into local
Branding a convenience store concept that’s putting the heart back into the local community store.
We’ve worked closely with Eat 17 since they opened their first local convenience store and restaurant in Walthamstow, and we created the branding for their multi award-winning Bacon Jam. In partnership with Spar, they’ve now poured their expertise and ambition into creating a series of local stores with a difference.
We helped develop their positioning of ‘not your average store’, then created their brand visual identity, with an engaging illustrative style depicting the ‘house of Eat 17’ at the heart of a thriving local community. Elements of the identity are now transforming everything from in store signage to food packaging, uniforms and the website – and we’re thrilled to see the concept rolling out and going from strength to strength.
What we did