Fortnum & Mason chocolate biscuits
Deliciously charming packaging for ‘fully enrobed’ chocolate biscuits
Fortnum & Mason’s dedication to pleasure, and passion for the spectacular and the distinctive, has delighted customers through the world since 1707. We’ve long admired their signature brand feel, which delicately combines their rich heritage, their commitment to the experimental and contemporary, and their proud history of working with interesting artists and illustrators through the ages.
We were tasked with creating a concept that would bring to life the handmade quality, specific ingredients and chocolate-covered nature of their exquisite biscuit range. Inspired by an exclusive peek into their unique artwork archives, and carefully balancing the brand’s trademark humour and heritage, we developed a series of narrative illustrations showing the creation of chocolate splashes.
With colourful decorative patterns clearly representing flavours and ingredients, and an unusual chest-like barrel format, everything came together beautifully into an intriguing, clever and engaging packaging solution.
What we did
Fortnum & Mason Easter collection
Cracking packaging for an Easter collection
Tasked with creating a packaging concept for Fortnum & Mason’s Easter range of biscuits and confectionery, we settled on the theme of ‘extraordinary chickens’, and developed a witty illustrative style based around the delightful patterns of plumage.
Tiptoeing the borders between decoration, abstraction and camouflage, our illustrations retain the brand’s trademark wit and humour. And with spring-like colours, elegant typography and gold highlights, it all adds up to a solution that’s charming, elegant and unmistakably Fortnum’s.
What we did