Helping a luxury online craft boutique find its wings

The vision behind Miratis was to make craft pieces accessible online via a trusted boutique. How did we help turn the founder’s dreams into a brand reality?

Miratis offers the latest creations from the most talented designer-makers working in ceramics, glass, metal and textiles. It’s a place filled with remarkable, handmade and unexpected things, and our solution needed to reflect this. Exuding elegance, style and craftsmanship, our brand identity included everything from packaging, web design and art direction, to naming and tone of voice.

We also designed the distinctive ‘bird in the hand’ logo, which we then brought to life, among other applications, as a limited edition Christmas promotional gift. Miratis Founder Lisa Harrison was thrilled with our work, saying “Together translated my business vision into a brand identity that encapsulates the ethos of Miratis fantastically.”

What we did
Brand identity