Rescue is our favourite breed

September 28, 2021

As part of Battersea’s new campaign, Wear Blue for Rescue, we developed a rescue symbol that allows animal lovers, pet owners and their animals to show their support for rescue. Longer term, Battersea aim to work with the wider rescue sector to champion and utilise this rescue symbol too.

The rescue symbol, which combines a heart within the nose of a pet, will be used alongside additional design assets and messaging to create products for both pets and animal lovers to show their support and Wear Blue for Rescue. The design elements will also play a role in activating the campaign across social media, advertising and fundraising events.

Funds raised will help Battersea to support rescue animals everywhere.

Mush-Mush and the Mushables follows the forest adventures of Mush-Mush, his best friends Lilit and Chep and the rest of the Mushable community as they explore, grow and discover just how fun outdoor life can be.

The animated series for 4 – 7 year olds, created by Elfriede de Rooster and directed by Joeri Christiaen, is fast-paced and engaging. We immediately fell for the gung-ho, quirky and determined characters who somehow manage to get themselves into all sorts of tricky and funny situations.

We worked closely with producers and IP owners La Cabane Productions, and their licensing agent The Copyrights Group to interpret the unique Mushable world for brand extension opportunities and consumer products. We first worked with the team to scope out the brand positioning and licensing opportunities that lay ahead and then jumped into a creative exploration phase to work out how the CG show could translate into unique and ownable assets.

Colour palettes reflect the forest world and pull-out quotes reinforce some of the familiar phrases from the show. A full suite of poses, line arts, scenes, placements and patterns mean they have an extensive toolkit to play with. We created a striking packaging system to be used across all formats and provided a number of product visuals to inspire partners and show how everything works together.

The final style guide delivers everything needed to extend the natural playground of Mushworld into new areas and we can’t wait to see what adventures unfold for these lovable fungi.

www.mushmushfun.com

Just add water

May 5, 2021

Introducing our new visual identity for Tweakit, a sustainable and refillable body care brand that believes performance and planet can go hand in hand. Tweakit is embracing the power of small and encouraging all of us to make simple, tiny, positive tweaks to our everyday. All of these small steps can have a massive impact on our bodies, minds, pockets and our precious planet. We’ve created the visual identity, packaging and tone of voice for Tweakit, and we’ve put WE at the core of the identity, as it is our collective action that will have the biggest impact.

Tweakit is seeking to shake things up, reduce the millions of tons of single use plastic waste every year, reduce the carbon cost of transporting water and generally declutter bathrooms across the UK. Our packaging design for Tweakit refill powders are fun and simple. Just add water, shake and voila, high-performance shampoo, conditioner and body wash that leaves you with a clean conscience.

Today Epicor’s brand refresh launches to its 27,000 customers, 3,800 employees, 1000s of partners and the world at large. This new chapter for the US based software company, signaled by a refined brand positioning, clarity of message and refreshed visual identity, is a statement of Epicor’s ambition and will help to deliver their vision to build a world of better business.

Together are delighted to have been working with Epicor on this full-scale programme, a real ‘moving mountains’ brief that saw us reposition the business and fundamentally alter their go to market strategy. The bold new approach simplifies the journey for customers and strengthens Epicor’s offering by focusing on their core differentiators of deep industry expertise, experience across the supply chain and curated ERP solutions delivered through genuine partnership with their customers. ‘Made with you, for you’ is Epicor’s mantra.

In a short time, and working entirely remotely, we’ve got our heads around an incredibly complex industry and a business that has grown, over almost 50 years, through merger and acquisition to a turnover of nearly $1billion. We’ve been working with teams across the organisation to ensure a strategy and visual design that is representative of their collective ambition, is differentiated in the market, resonates with customers, internally galvanising and fit for the future.

For a company rightly proud of its affinity with its customers, a sense of partnership and empathy was missing in communications materials. Not any more. We have put the customer at the heart of the new branding and Epicor’s warmth and expertise shines through. There’s a friendly softness to the shapes of our brand illustrations and confidence in the strong logo and clear typography. Customer photography looks you straight in the eye. Colours are bold enough to have clout and bright enough to have energy.

Our designs are fluid and uncluttered because that’s what Epicor delivers – brilliant, seamless solutions.

Following the delivery of the core brand framework and visual identity guidance, we developed the brand architecture, streamlining 70+ products into 5 core industry areas with clear naming principles and protocols. For us the best rebrands are internally focussed and externally felt – Epicor’s exciting transformation is a great example of this. The result is smart, fresh and optimistic. Straightforward, yet effortlessly stylish.

We’re delighted to introduce something a little different from the norm, something less traditional and more alluring with a young, hip and modern sensibility.

Working with the South Korean team at SPC, we had great fun painting patterns and designing packaging for a new range of teas. Every tea has its own personality to reflect a different state of mind that the teas, each with different blends and flavours, promote.

Teatra’s colour palette is bright and colourful and we leveraged this, developing a range of patterns and illustrations. From First Break, Sisters, Young Grey, Cuz Mind to Mint Crew, each brew provides an emotional lift.

We are proud to say that our packaging has won a Red Dot award in Germany.

Our new brand identity for Riverlane has just launched. Riverlane is an ambitious, Cambridge-based quantum software company focused on enabling quantum computers to reach their full potential and achieve quantum advantage, sooner.

To understand quantum computing and Riverlane’s short, medium and long-term business strategy, we carried out qualitative research with internal and external stakeholders to help to frame the opportunity for Riverlane. We also facilitated a number of workshop sessions to explore and define the positioning and proposition for the new brand. This strategic work informed our brief for the development of the tone of voice, messaging and the visual identity.

The look and feel of the visual identity builds on the transformational impact that quantum computing will have on our world and how it will change current perspectives. We worked with artist, Niklas Lundberg, to bring quantum computing to life. The idea was to represent the behaviour of a qubit in an abstract way, visualising movement from a calm outer sphere to spinning complex internal parts that start to organise themselves and lock into place. Stills were taken from the animation as the main brand imagery. We also developed a secondary photography and icon asset library to support Riverlane’s communication.

The visual identity we’ve created is bold and intriguing, which reflects Riverlane’s challenging and problem-solving nature. It also brings to life Riverlane’s commitment to continuous learning and discovery, all of which puts a curious spin on their new identity.

We have created the new visual identity and packaging for Metzger & Söhne, who have been making traditional Lebkuchen in Vienna for over 330 years. The unique taste has inspired emperors and kings over the centuries. K.u.K. stands for kaiserlich und königlich (imperial and royal) and the title has been awarded to Metzger & Söhne as an Imperial Court Supplier.

Inspired by the neoclassical architecture of Vienna, Metzger & Söhne’s craftsmanship and commitment to the best ingredients, including their star organic Austrian honey, we created a decorative wreath that grows out of an ornamental beehive. This illustration has become a core visual asset for the brand and is used across packaging and marketing materials.

The colour theme is a combination of deep regal reds and blues mixed with lighter pastels adapted from the Viennese fashion and architecture of the time.

The design had to be timeless just like their gingerbread recipe. For over 300 years Metzger & Söhne have been letting their dough gently mature over a number of months. You can (and we did) taste the difference. Delicious.

The Power of Words

November 27, 2019

Literacy levels between the richest and poorest members of British society are amongst the most disparate in the developed world. Literacy affects a child’s life chances, influences physical and mental health, learning, employment and earning potential, happiness, emotional stability and even life expectancy.

The National Literacy Trust is focused on improving the reading, writing, speaking and listening skills in the UK’s poorest communities, where one in three people have literacy problems. We were delighted to support the mission by creating their new awareness campaign. 

The campaign plays with words, some obscured some revealed, in order to communicate both the risk and opportunity – how easily a life story can be determined by literacy. These important messages will be at the centre of their campaigning and communication for the next three years.

The Best Ingredients

November 26, 2019

Pearson celebrated its 175th birthday as a global leader in education and learning this autumn. It was only fitting that their people, the true secret ingredient of success, were the focus of their internal festivities and celebrations. The three-tiered birthday cake that we designed is a visual timeline which begins with their founder Samuel Pearson, highlights many key moments from the last 175 years and looks to a bright future of endless possibilities.

We provided a messaging and visual toolkit that could be used across all manner of events and communications, combining all of Pearson’s heritage, achievements and passion in a perfect bake. The layers of company history are reflected by the layered, detailed, thoughtful imagery produced here at Together.

As a modern take on collage, the illustration is created so that each milestone can be used individually. The designs were translated across digital, print and even on a real birthday cake. Happy Birthday Pearson!