Wizard works its magic

December 2, 2016

With an ambitious mission to build a bilingual nation, Wizard is the world’s largest chain of language schools, teaching more than 380,000 students in 1,200 schools. They asked us to create a new visual identity that would capture their strength and commitment to learning, and give their famous eagle icon a dynamic new look. Our solution launched last month, across everything from Wizard’s communications and school environments to their digital experiences and forthcoming campaigns. There’s even a new school for youngsters, WizKids, which we’ve named and branded. Since launch Wizard has signed contracts for 44 new schools, far exceeding the projected 15. We can’t wait to see this eagle spread its wings…